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An Informative Ezine!

Delightful in Denim

Denim is such an integral part of human life and just about everyone has probably got at least one item made from this versatile material. Where would we be without denim? This fabric is the very fabric of our society and can be worn in so many different ways, making this a truly flexible and adaptive item of clothing. Jeans, skirts, jackets and accessories have all been essential parts of our wardrobes for such a long time now but where did denim come from?

It is generally thought that denim first appeared in the late 18th century in Italy and France. The story of how denim first appeared is that weavers in Nimes, France were trying to replicate a fabric they had seen in Genoa, Italy but ended up with a different cotton twill, which is what we now know as denim. ‘De Nimes’ means from Nimes in French, so it’s clear where the name denim came from!

The working men of Italy adopted the material for their work trousers due to their durability. A hundred years on and we see jeans enter the scene in the early American West Gold Rush of the 1850’s. One German immigrant, who later went on to become a very famous name indeed, called Levi Strauss travelled to New York on a business venture. Learning about the Gold Rush, he journeyed across America to set up his business of selling goods and became friends with a local tailor. The friend, Jacob Davis, bought the fabric from Strauss and made overalls and working trousers out of it, adding copper rivets to weak areas to prevent ripping. Thus was born, the humble pair of jeans.

What began life as an item of workwear gradually became a part of culture and fashion. During the 1950’s, jeans surged in popularity and the first stone wash jeans appeared during this time. This effect makes the jeans look worn and discoloured. Jeans became a symbol of rebellion and anti-establishment feelings thanks to celebrities like Marlon Brando, James Dean and John Wayne making them cool for the first time on the big screen. As women became more liberated after the Second World War, they too started to wear denim for the first time. For Womens designer jeans, visit

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Denim has been worn by farm labourers, mine workers and even sailors in the Italian Navy. Thankfully, now they can look much more feminine. Cowboys wore jeans and the denim look became synonymous with all things Western. Hollywood bad boys made them highly desirable as fashion items and they soon caught on across the globe due to their sheer durability and ease of wear. The material shapes to your individual shape and each pair fades in a unique way and so a pair of jeans can last you many years and becomes almost a clothing equivalent of a best friend. Good quality jeans can last for years and can be dressed up or down depending on what you’re doing that day. They are probably one of the most versatile items that you will have in your wardrobe.